Danish brand ferm LIVING
has introduced their SS2020 collection. Embracing the concept of
'low living', with many designs that bring you closer to the ground, the
beautiful pieces invite you to lean back, rest and connect to your
surroundings on a new and deeper level. Earthy tones and organic shapes
meet sculptural lines and solid, robust forms are merged with soft,
natural fittings, with a focus on honest materials. Working
with designers and artisans from various countries, including
award-winning Jewellery designer Helena Rohner from Spain and Danish
Herman Studio, ferm LIVING continues their design journey by building on
their signature use of natural materials, tactile qualities and a
colour palette that spans from rich ebony to ivory, icy blue to warm
sugar kelp. The embracing design universe is defined by organic shapes,
clean lines and feminine tones, balancing the contrasts of wild, Nordic
nature with the focus and serenity of inner calm.
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