September 12, 2012

FOLKLORE by Danielle and Rob Reid

Folklore is a minimalist design store located in London. The driving principle of the store is “better living through design.” In line with this principle, Folklore stocks a selection of home ware, furniture, lighting, art and lifestyle goods. There is an emphasis on craftsmanship and recycled goods and antiques. The store itself feels like a home we’d like to live in. Whitewashed floorboards and rough wooden display shelves and cabinets are the prefect canvas to experience objects with so much soul. 

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